Thursday, November 8, 2012

Statement of Purpose


    I want to design advertising materials for my uncle’s business, Halonen Lawn & Landscaping, using digital media mediums as well as a digital media production itself
   The audience for my project starts with first-marrieds who own their first home, all the way up to senior citizens who still care for their own lawns. I want to be able to catch anyone who has a lawn to tend, trees to plant, or landscaping they want to spruce up their land.
   The context of some projects is simply to inform, which I would like to include in mine as well, but his business has been around for about 10 years now, so at this point I am going to focus mostly on informing customers of specific landscaping projects HL&L can do for them.
   I plan on creating a Prezi presentation, just to tie everything together in one place. I’m going to use photoshop and other accessible programs to create a small handout that Ben would like to slip in specific mailboxes as he is out on jobs in subdivisions, towns, etc around here. Many people way over estimate the cost of some basic landscaping duties so we figured this would be a good way to get the bug in their ear that it is a very doable feat. Overall, I just want to make a few different advertising materials that he can have around to inform potential customers anywhere he is. Sort of like an quick and easy quote on-the-go! 

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