Major
Assignment #4
For
the distribution of my digital media production, I went through about four
different Web 2.0 spaces before settling for Facebook. I thought about Twitter,
gave Stumble upon a briefing, wrote a page of notes on the benefits of
Pinterest, and even got the statistics on Pasty.net. Facebook finally won my vote because it can be
tailored by location, which I will explain in a minute. Pinterest sounded great
for a little while, but out of the 10 million users of the site, a very tiny
percent would be located in this area, therefore the amount that that sliver
would be exposed to my design would be slim.
This
is the point I turned to Facebook. According to Social Bakers, a social media
analysis site, Facebook penetration in the United States is 54.19% compared to
our total population, and 73.19% in relation to the number of internet
users. In just the last six months, the
total number of users has grew more than 10,074,820. These numbers blow my mind,
but they do make sense. For the first time, more people in the U.S. use
smartphones than regular talk and text phones, meaning they have 24/7 access to
the internet, as well as on computers and what not at work and home. Facebook
is not only just social networking either, almost every business you go passed
has a “like us on Facebook” slogan in their front window. Left and right we are
being directed to the site to “like” their page to enter contests and
giveaways, as well as post on their wall to be entered in this or that drawing,
etc. Companies are finding every which way to lead the consumer to their
Facebook page because they are smart and realizing if they aren’t in the stream
of it all, they might as well be dead.
The
tactic I find most interesting is how these network sites “know” what you like,
therefore advertising just that on the side bar. It’s extremely smart, but it’s
almost eerie too. The fact that with one click onto some other site and they
can obtain that information and use it to remind you what you are looking for.
I’m
going to upload my production onto the Business’ Facebook page. With the upload
of my digital production he can get immediate attention, which is an awesome
benefit over newspapers, and personal websites. Once you post information, it
pops up immediately on the newsfeeds of every account that has liked your page.
Even those who have somehow hinted towards their location and an interest in
landscaping will have this information pop up on their advertising bar, even if
they didn’t like his page yet. That’s what’s neat. The web has this way of
putting two and two together, as long as he has his location and purpose
defined on his page, and the other user has their location. It’s this concept
that we no longer have to access information as a destination or process;
instead it finds its way to you. (“Streams of Content”) There are no longer
these “hard” or defined boundaries, the communication world has become
interchanged and connected in many ways.
http://gigaom.com/mobile/carrier-data-confirms-it-half-of-us-now-owns-a-smartphone/
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