In chapters 1 & 2, we learned the basic steps for a rhetorical process, while in chapter 3 here we are looking farther into the details. As stated in the reading, "we consider the possibility of having conflicting purposes for communicating, or layers of purpose." They also encourage you to think through all the details that affect the communication choices we make.
This reading comes at a good time, while we are in the middle of our major assignment, and thinking of a statement of purpose. They offer a few suggestions including collecting examples of literature to influence the age group and follow up by testing the effectiveness. Develop a statement of purpose and a design plan which could be a print out, video or game. Finally, choose a topic that you are passionate about. This will automatically increase the output of the project.
One of my personal favorite topics of this paper is the second major point of of chapter three. They point out how arguing is a social activity. The point of arguing, they claim is to affect people somehow, through shaping their experience, influencing their attitudes, or inviting them to consider an issue with you. My friends and I, as i believe I have previously stated somewhere in this blog, grew up arguing. We argue about everything under the sun, no matter if it has anything to do with our own lives or not. Of all the people I know, no one gets as much as a kick out of arguing as we do. I don't know what it is, but there really is some kind of social tie. No matter what you are trying to convince the other side to change their opinion.
Another interesting point is how communication is composed. When people are thinking rhetorically is when posters, photographs, essays...all kinds of things are made. Each item is composed when the person is thinking about their work, in context for a certain audience, and a certain type of communication explicitly aimed at a particular audience.
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