I cracked into "The Medium is the Massage" tonight, and admittedly, after a few pages I turned to Wiki to get a quick bit of info on what I getting into. I found a little piece I found neat, since I was wondering myself what the title even meant. Supposedly, "massage" was a typo, meant in fact to read "message". When the wrongly typed books came back from the print shop, McLuhan said, "keep it!". He thought it worked with the story, and they picked out four different meanings for the title. It could read message, mess age, massage, or mass age! I think this is neat because each of the four works well for the book!
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